Technology can be a powerful tool for retailers, but big data doesn’t mean losing our human touch. In fact, new tech tools can offer increased opportunities for personalization and other data-driven approaches to reach consumers. According to a Forbes study, companies “who adopt data-driven marketing” are six times more likely to increase their profitability each year compared to companies that do not.
In this webinar, you’ll:
- Hear from a real-world retailer who uses consumer analytics to highlight the humanity in their interactions with consumers
- Learn how consumer analytics and data-driven responses can increase the humanity of consumer/retailer interactions
- Explore how relationships between suppliers and retailers can improve the consumer experience and generate more growth for both partie