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All
  • All
  • Brand Collaboration
  • Omnichannel Personalization
  • Retail Media
  • Tech Corner
  • Trending
  • Uncategorized
  • User Hacks
CPG_collaboration Brand Collaboration

Competing Priorities: How Aligning Around the Customer Changes the Dynamic Between Retailers and Suppliers

A lot of our work with retailers is focused on helping them improve their collaboration with suppliers. The explosion of big data in recent years …

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Customer_Segmentation Omnichannel Personalization

Developing an Actionable Customer Segmentation using Basket Diversity

In a previous post we shared some of our findings about the relationship between basket diversity and customer value. At the time, we shared some …

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Omnichannel Personalization

How to Win the Holidays with Personalization

To say that the holidays is a critical time for retail is an understatement. For many retailers, the weeks leading up to Christmas can make …

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Omnichannel Personalization

Personalization for Hard Discounters

Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing …

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Omnichannel Personalization

Starting on the Right Foot, Three Things That Can Wait When Launching a Loyalty Program – Part 2

In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the …

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Omnichannel Personalization

Starting on the Right Foot, Three Priorities When Launching a Loyalty Program – Part 1

Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program …

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Brand Collaboration

What Are You Selling? Shifting from monetizing your data to monetizing your audience

This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on …

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Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think Omnichannel Personalization

Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think

The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And …

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Build It or Buy It: A Third Option User Hacks

Build It or Buy It: A Third Option

I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage …

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When the Customer Isn’t Right: Retail Personalization and Self-Reported Data Omnichannel Personalization

When the Customer Isn’t Right: Retail Personalization and Self-Reported Data

For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt …

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ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway User Hacks

ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway

Measuring the return on investment for customer insights is notoriously difficult. Search online for articles on the topic and you will find more than one …

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Beyond GDPR: Thinking Holistically About Privacy and Personalization Omnichannel Personalization

Beyond GDPR: Thinking Holistically About Privacy and Personalization

Retailers today find themselves in a tricky balancing act. On one hand, customers are more demanding than ever. They not only expect great experiences, but …

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