Blog
Sign up for our quarterly Newsletter and make sure you are always up to speed
The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total …
It is no secret that DIY retailers serve two very distinct groups of customers. Households – who might be buying basics like lightbulbs, or might be …
As a Category Manager, you live and die by the sales report. Every period, every week, every day – the results are staring at you …
Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized …
“We don’t want to waste the money on customers who would have bought anyway.” This is a concern we hear often in our work with …
For decades, nearly all retail mass promotions have followed, basically, the same pattern. Choose an item you want to promote. Pick a great price that …
During sales-packed November, headlines declared a new record in retail when commerce giant Alibaba reached $31 billion in sales during the 24 hours of Singles’ …
The world’s biggest purveyors of digital content, Facebook and Google, now capture over 50% of the global digital advertising spending. It is no wonder that …
In a 2016 PwC survey, the second most important principle of developing an effective customer strategy for executives was “segment and know your customers.” Flash forward …
The key to high frequency retail personalization success is providing customers with the right offers at the right time – through the right channel. In …
I was happy to see our logo last week in P2PI’s Shopper Marketing Landscape shown below. It is a nice reminder of how fast the …
In our previous blog we discussed the best practices and science that are required to build an effective offer pool. AI and machine learning innovations …
Copyrights © 2022 ciValue. Designed & Developed by Illuminea & VDH. All rights reserved. Privacy Policy | Terms of Use
