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But customer acquisition cost goes beyond cost of outreach and initial offer value. Once a customer has supposedly been “acquired” i.e. has signed up, there …
Want to increase customer value? Think basket diversity – not basket size So, it feels like you’ve tried almost everything, but your organization is still …
Historically, coupons were viewed simply as a mass promotion vehicle to drive more sales of a particular product. In the digital age, customer information provides …
This massive barrage of undifferentiated discounts served its purpose with the pre-internet generation, but today a good and growing share of digital-age shoppers don’t read …
In order for retail personalization to succeed long term, retailers must work closely with brands to develop compelling promotions. Retailers and suppliers acknowledge that each has …
To become profitable in grocery requires Amazon to build volume at lightning speed simultaneously cracking the code of complex logistics. But do not sell Amazon …
In the past, our choices were dictated less by preference and more by scarcity. We were limited to what was available on the store shelf, …
Applying the RFM loyalty model to customer purchases at the category level provides actionable insights on how retailers can increase basket size and decrease churn. Many …
Big-data analysis will educate you on how each store impacts your loyalty and how to get bottom-feeder stores to swim up the loyalty stream. 6 Ways …
The 220-store drugstore chain expands personalized offers to more channels and leverages deep analytics to design innovative campaigns. “ciValue makes it easy to understand our customers’ …
With varying time span from one visit to another, defining churn for high frequency retailers is challenging. Harness the power of big data and predictive …
1. Give stakeholders clear objectivesParaphrasing Lewis Carroll’s Cheshire Cat, “If you don’t know where you’re going, any road will take you there.” Clear objectives …
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