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Moving the Needle in Grocery Personalization
Grocery is a unique industry. Its customers aren’t browsers, they’re shopping for everyday basics, rather than fashion or luxury items, and in most cases are
Four Essential Analyses for a Successful FMCG Brand Online Performance
While most consumers have purchased anything from designer footwear to spa vacations online, most were still buying their milk at the corner grocery store. Until
How to use ML to solve FMCG business problems using a recommendation for a Shopping List as a use case
In the first blog of this series, we explained why FMCG retailers need to use Artificial Intelligence (AI) and Machine Learning (ML) to stay competitive.
Customer Disloyalty and the multi-channel customer
The COVID-19 pandemic has disrupted our life and economy in countless ways, and the retail industry is no exception. Specifically, for the CPG market, the
Age Before Beauty: How Beauty Retailers Can Use Customer Age to Improve Personalization
It has not been an easy year for Beauty retailers. While Drug and Grocery stores have generally performed well during the COVID-19 pandemic, with many
How to use AI to solve FMCG business problems using a recommendation for a Shopping List as a use case
Introduction The reduction in computing power cost in addition to the availability of data and big data technology are the basis for the increase demand
Using Data in the eCommerce Grocery Customer Journey
The online channel for grocery was always going to be big. Many leading supermarkets have been investing in building eCommerce capabilities for at least a
The Science of Product Recommendations
Online grocery and drug sales were already on a rapid growth trajectory before COVID-19. But recent lockdowns and health concerns due to the pandemic have
The Power of Category-Level Churn Analysis
It is hard to think of a time when retail customer behavior saw more upheaval than it has in recent months. Long-standing customer routines have
Developing a Winning Strategy for Digital Advertising in Retail
2020 marks an important milestone in the advertising world. It is the year that digital ad spending surpassed traditional ad spending worldwide. The trend is
Relative Relevance: Navigating the Long Tail
Imagine you had a machine that could predict with perfect accuracy every grocery item your customer was going to buy next week. It would tell
How Do I Know It’s Working? Measuring Retail Personalization
One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot
