Blog

Sign up for our quarterly Newsletter and make sure you are always up to speed

smart shopping list
  • All
  • CPG Collaboration
  • Digital Advertising
  • Loyalty
  • Omnichannel Personalization
  • Retail Intelligence
  • Technology
All
  • All
  • CPG Collaboration
  • Digital Advertising
  • Loyalty
  • Omnichannel Personalization
  • Retail Intelligence
  • Technology
Churn Analysis Loyalty

Your Customers Aren’t Butter. Don’t Let Them Churn.

It’s any retailer’s most obvious goal: acquire customers and retain them. But as routines got twisted and switched with Covid-19, so did purchasing behavior and …

Read More →
Omnichannel personalization Omnichannel Personalization

Moving the Needle in Grocery Personalization

Grocery is a unique industry. Its customers aren’t browsers, they’re shopping for everyday basics, rather than fashion or luxury items, and in most cases are …

Read More →
Brand Online Performance Omnichannel Personalization

Five Essential Analyses for a Successful FMCG Brand Online Performance

While most consumers have purchased anything from designer footwear to spa vacations online, most were still buying their milk at the corner grocery store. Until …

Read More →
smart shopping list Omnichannel Personalization

How to use ML to solve FMCG business problems using a recommendation for a Shopping List as a use case

In the first blog of this series, we explained why FMCG retailers need to use Artificial Intelligence (AI) and Machine Learning (ML) to stay competitive. …

Read More →
omnichannel retail Omnichannel Personalization

Customer Disloyalty and the multi-channel customer

The COVID-19 pandemic has disrupted our life and economy in countless ways, and the retail industry is no exception. Specifically, for the CPG market, the …

Read More →
Beauty Retailers Omnichannel Personalization

Age Before Beauty: How Beauty Retailers Can Use Customer Age to Improve Personalization

It has not been an easy year for Beauty retailers. While Drug and Grocery stores have generally performed well during the COVID-19 pandemic, with many …

Read More →
Omnichannel Personalization

How to use AI to solve FMCG business problems using a recommendation for a Shopping List as a use case

Introduction The reduction in computing power cost in addition to the availability of data and big data technology are the basis for the increase demand …

Read More →
eCommerce Grocery Customer Journey Omnichannel Personalization

Using Data in the eCommerce Grocery Customer Journey

The online channel for grocery was always going to be big. Many leading supermarkets have been investing in building eCommerce capabilities for at least a …

Read More →
digital customer experience Omnichannel Personalization

The Science of Product Recommendations

Online grocery and drug sales were already on a rapid growth trajectory before COVID-19. But recent lockdowns and health concerns due to the pandemic have …

Read More →
Churn_Analysis Loyalty

The Power of Category-Level Churn Analysis

It is hard to think of a time when retail customer behavior saw more upheaval than it has in recent months. Long-standing customer routines have …

Read More →
Digital_Advertising Digital Advertising

Developing a Winning Strategy for Digital Advertising in Retail

2020 marks an important milestone in the advertising world. It is the year that digital ad spending surpassed traditional ad spending worldwide. The trend is …

Read More →
Long_Tail_Retail Omnichannel Personalization

Relative Relevance: Navigating the Long Tail

Imagine you had a machine that could predict with perfect accuracy every grocery item your customer was going to buy next week. It would tell …

Read More →