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Relative Relevance: Navigating the Long Tail
Imagine you had a machine that could predict with perfect accuracy every grocery item your customer was going to buy next week. It would tell
How Do I Know It’s Working? Measuring Retail Personalization
One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot
Putting the Customer First: Retailers Respond to Coronavirus
These are difficult times. With the number of COVID-19 cases rising, stock markets plunging, and borders closing, there has never been more uncertainty. But as
Competing Priorities: How Aligning Around the Customer Changes the Dynamic Between Retailers and Suppliers
A lot of our work with retailers is focused on helping them improve their collaboration with suppliers. The explosion of big data in recent years
Developing an Actionable Customer Segmentation using Basket Diversity
In a previous post we shared some of our findings about the relationship between basket diversity and customer value. At the time, we shared some
How to Win the Holidays with Personalization
To say that the holidays is a critical time for retail is an understatement. For many retailers, the weeks leading up to Christmas can make
Personalization for Hard Discounters
Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing
Starting on the Right Foot, Three Things That Can Wait When Launching a Loyalty Program – Part 2
In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the
Starting on the Right Foot, Three Priorities When Launching a Loyalty Program – Part 1
Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program
What Are You Selling? Shifting from monetizing your data to monetizing your audience
This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on
Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think
The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And
Build It or Buy It: A Third Option
I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage
