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Developing an Actionable Customer Segmentation using Basket Diversity
In a previous post we shared some of our findings about the relationship between basket diversity and customer value. At the time, we shared some
How to Win the Holidays with Personalization
To say that the holidays is a critical time for retail is an understatement. For many retailers, the weeks leading up to Christmas can make
Personalization for Hard Discounters
Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing
Starting on the Right Foot, Three Things That Can Wait When Launching a Loyalty Program – Part 2
In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the
Starting on the Right Foot, Three Priorities When Launching a Loyalty Program – Part 1
Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program
What Are You Selling? Shifting from monetizing your data to monetizing your audience
This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on
Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think
The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And
Build It or Buy It: A Third Option
I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage
When the Customer Isn’t Right: Retail Personalization and Self-Reported Data
For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt
ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway
Measuring the return on investment for customer insights is notoriously difficult. Search online for articles on the topic and you will find more than one
Beyond GDPR: Thinking Holistically About Privacy and Personalization
Retailers today find themselves in a tricky balancing act. On one hand, customers are more demanding than ever. They not only expect great experiences,
Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons
The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total
