Blog

Sign up for our quarterly Newsletter and make sure you are always up to speed

smart shopping list
Popular Posts
  • All
  • All Topics
  • Category Intelligence
  • CPG Collaboration
  • Digital Advertising
  • Loyalty
  • Omnichannel Personalization
All
  • All
  • All Topics
  • Category Intelligence
  • CPG Collaboration
  • Digital Advertising
  • Loyalty
  • Omnichannel Personalization
smart shopping list Omnichannel Personalization

How to use ML to solve FMCG business problems using a recommendation for a Shopping List as a use case

In the first blog of this series, we explained why FMCG retailers need to use Artificial Intelligence (AI) and Machine Learning (ML) to stay competitive. …

Read More →
omnichannel retail Omnichannel Personalization

Customer Disloyalty and the multi-channel customer

The COVID-19 pandemic has disrupted our life and economy in countless ways, and the retail industry is no exception. Specifically, for the CPG market, the …

Read More →
Beauty Retailers Omnichannel Personalization

Age Before Beauty: How Beauty Retailers Can Use Customer Age to Improve Personalization

It has not been an easy year for Beauty retailers. While Drug and Grocery stores have generally performed well during the COVID-19 pandemic, with many …

Read More →
Omnichannel Personalization

How to use AI to solve FMCG business problems using a recommendation for a Shopping List as a use case

Introduction The reduction in computing power cost in addition to the availability of data and big data technology are the basis for the increase demand …

Read More →
eCommerce Grocery Customer Journey Omnichannel Personalization

Using Data in the eCommerce Grocery Customer Journey

The online channel for grocery was always going to be big. Many leading supermarkets have been investing in building eCommerce capabilities for at least a …

Read More →
digital customer experience Omnichannel Personalization

The Science of Product Recommendations

Online grocery and drug sales were already on a rapid growth trajectory before COVID-19. But recent lockdowns and health concerns due to the pandemic have …

Read More →
Churn_Analysis Loyalty

The Power of Category-Level Churn Analysis

It is hard to think of a time when retail customer behavior saw more upheaval than it has in recent months. Long-standing customer routines have …

Read More →
Digital_Advertising Digital Advertising

Developing a Winning Strategy for Digital Advertising in Retail

2020 marks an important milestone in the advertising world. It is the year that digital ad spending surpassed traditional ad spending worldwide. The trend is …

Read More →
Long_Tail_Retail Omnichannel Personalization

Relative Relevance: Navigating the Long Tail

Imagine you had a machine that could predict with perfect accuracy every grocery item your customer was going to buy next week. It would tell …

Read More →
Personalization Omnichannel Personalization

How Do I Know It’s Working? Measuring Retail Personalization

One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot …

Read More →
customer_centricity Loyalty

Putting the Customer First: Retailers Respond to Coronavirus

These are difficult times. With the number of COVID-19 cases rising, stock markets plunging, and borders closing, there has never been more uncertainty. But as …

Read More →
CPG_collaboration CPG Collaboration

Competing Priorities: How Aligning Around the Customer Changes the Dynamic Between Retailers and Suppliers

A lot of our work with retailers is focused on helping them improve their collaboration with suppliers. The explosion of big data in recent years …

Read More →