Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think

In a 2016 PwC survey, the second most important principle of developing an effective customer strategy for executives was “segment and know your customers.” Flash forward two years later and many…

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High Frequency Retail Personalization: The Right Marketing Offer at the Right Time – Here’s How You Do It

The key to high frequency retail personalization success is providing customers with the right offers at the right time - through the right channel. In this post, we’ll explain the…

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