September 2019 | ciValue

Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think

Post author:Joel Percy
Post published:September 26, 2019
Post category:Personalization
Post comments:0 Comments

The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And the inevitable question comes. What…

Build It or Buy It: A Third Option

Post author:Joel Percy
Post published:September 20, 2019
Post category:Customer Segmentation
Post comments:0 Comments

I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage of ideas is rarely the…

Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think

Build It or Buy It: A Third Option

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