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Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think

Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think

  • Post author:Joel Percy
  • Post published:September 26, 2019
  • Post category:Personalization
  • Post comments:0 Comments

The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And the inevitable question comes. What…

Continue Reading Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think
Build It or Buy It: A Third Option

Build It or Buy It: A Third Option

  • Post author:Joel Percy
  • Post published:September 20, 2019
  • Post category:Customer Segmentation
  • Post comments:0 Comments

I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage of ideas is rarely the…

Continue Reading Build It or Buy It: A Third Option

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