May 2020 | ciValue

Relative Relevance: Navigating the Long Tail

Post author:Joel Percy
Post published:May 20, 2020
Post category:Personalization
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Imagine you had a machine that could predict with perfect accuracy every grocery item your customer was going to buy next week. It would tell you about the bananas and…

How Do I Know It’s Working? Measuring Retail Personalization

Post author:Joel Percy
Post published:May 5, 2020
Post category:Personalization
Post comments:0 Comments

One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot deal on the front page…

Relative Relevance: Navigating the Long Tail

How Do I Know It’s Working? Measuring Retail Personalization

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