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Personalization
10 Best Practices for High Frequency Retail Personalization
1. Give stakeholders clear objectivesParaphrasing Lewis Carroll’s Cheshire Cat, “If you don’t know where you’re going, any road will take you there.” Clear objectives
Gilad Cohen
February 6, 2017
Loyalty
Using Loyalty Tiers to Boost Retention and Revenue
The Platinum and Gold loyalty tiers, just 16% of loyalty program shoppers, accounted for over 51% of loyalty program revenue – a make-or-break for any
Beni Basel
January 23, 2017
