Whether it is in your board room or in your (virtual) coffee room, everyone is talking about retail media ! Why? Well clearly because it …
Grocery is a unique industry. Its customers arenโt browsers, theyโre shopping for everyday basics, rather than fashion or luxury items, and in most cases are …
The COVID-19 pandemic has disrupted our life and economy in countless ways, and the retail industry is no exception. Specifically, for the CPG market, the …
The online channel for grocery was always going to be big. Many leading supermarkets have been investing in building eCommerce capabilities for at least a …
These are difficult times. With the number of COVID-19 cases rising, stock markets plunging, and borders closing, there has never been more uncertainty. But as …
This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising willย surpass spending on …
In a 2016ย PwC survey, the second most important principle of developing an effective customer strategy for executives was โsegment and know your customers.โ Flash forward …
The key to high frequency retail personalization success is providing customers with the right offers at the right time – through the right channel. In …
In our previous blog we discussed the best practices and science that are required to build an effective offer pool. AI and machine learning innovations …
But customer acquisition cost goes beyond cost of outreach and initial offer value. Once a customer has supposedly been โacquiredโ i.e. has signed up, there …
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