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Beni Basel

Omnichannel personalization
Omnichannel personalization

Moving the Needle in Grocery Personalization

Grocery is a unique industry. Its customers aren’t browsers, they’re shopping for everyday basics, rather than fashion or luxury items, and in most cases are …

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omnichannel retail

Customer Disloyalty and the multi-channel customer

The COVID-19 pandemic has disrupted our life and economy in countless ways, and the retail industry is no exception. Specifically, for the CPG market, the …

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eCommerce Grocery Customer Journey

Using Data in the eCommerce Grocery Customer Journey

The online channel for grocery was always going to be big. Many leading supermarkets have been investing in building eCommerce capabilities for at least a …

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customer_centricity

Putting the Customer First: Retailers Respond to Coronavirus

These are difficult times. With the number of COVID-19 cases rising, stock markets plunging, and borders closing, there has never been more uncertainty. But as …

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What Are You Selling? Shifting from monetizing your data to monetizing your audience

This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on …

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Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think

Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think

In a 2016 PwC survey, the second most important principle of developing an effective customer strategy for executives was “segment and know your customers.” Flash forward …

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High Frequency Retail Personalization: The Right Marketing Offer at the Right Time – Here’s How You Do It

The key to high frequency retail personalization success is providing customers with the right offers at the right time – through the right channel. In …

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Planning a personalization program? Start Here.

In our previous blog we discussed the best practices and science that are required to build an effective offer pool. AI and machine learning innovations …

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From Dating to Long-Term Relationship: How to Establish Effective Customer Acquisition

From Dating to Long-Term Relationship: How to Establish Effective Customer Acquisition

But customer acquisition cost goes beyond cost of outreach and initial offer value. Once a customer has supposedly been “acquired” i.e. has signed up, there …

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Basket Size Doesn’t Matter – Basket Diversity Does. Here’s Why

Want to increase customer value? Think basket diversity – not basket size In this article: Why You Should Focus on Basket Diversity and Not Basket …

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