Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think

In a 2016 PwC survey, the second most important principle of developing an effective customer strategy for executives was “segment and know your customers.” Flash forward two years later and many…

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High Frequency Retail Personalization: The Right Marketing Offer at the Right Time – Here’s How You Do It

The key to high frequency retail personalization success is providing customers with the right offers at the right time - through the right channel. In this post, we’ll explain the…

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Case study: ciValue helps Super-Pharm Boost Coupon Redemption, Sales and Engagement – in Just 90 Days

 The 220-store drugstore chain expands personalized offers to more channels and leverages deep analytics to design innovative campaigns. “ciValue makes it easy to understand our customers’ needs and swiftly access segmentation…

Continue Reading Case study: ciValue helps Super-Pharm Boost Coupon Redemption, Sales and Engagement – in Just 90 Days