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Grocery is a unique industry. Its customers aren’t browsers, they’re shopping for everyday basics, rather than fashion or luxury items, and in most cases are …
The COVID-19 pandemic has disrupted our life and economy in countless ways, and the retail industry is no exception. Specifically, for the CPG market, the …
The online channel for grocery was always going to be big. Many leading supermarkets have been investing in building eCommerce capabilities for at least a …
These are difficult times. With the number of COVID-19 cases rising, stock markets plunging, and borders closing, there has never been more uncertainty. But as …
This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on …
In a 2016 PwC survey, the second most important principle of developing an effective customer strategy for executives was “segment and know your customers.” Flash forward …
The key to high frequency retail personalization success is providing customers with the right offers at the right time – through the right channel. In …
In our previous blog we discussed the best practices and science that are required to build an effective offer pool. AI and machine learning innovations …
But customer acquisition cost goes beyond cost of outreach and initial offer value. Once a customer has supposedly been “acquired” i.e. has signed up, there …
Want to increase customer value? Think basket diversity – not basket size In this article: Why You Should Focus on Basket Diversity and Not Basket …
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