This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on traditional advertising in the U.S. Spend…
In a 2016 PwC survey, the second most important principle of developing an effective customer strategy for executives was “segment and know your customers.” Flash forward two years later and many…
The key to high frequency retail personalization success is providing customers with the right offers at the right time - through the right channel. In this post, we’ll explain the…
Want to increase customer value? Think basket diversity- not basket size. So, it feels like you've tried almost everything, but your organization is still counting on you to increase the…
To become profitable in grocery requires Amazon to build volume at lightning speed simultaneously cracking the code of complex logistics. But do not sell Amazon short by viewing the game…
In the past, our choices were dictated less by preference and more by scarcity. We were limited to what was available on the store shelf, the number of channels on…
Applying the RFM loyalty model to customer purchases at the category level provides actionable insights on how retailers can increase basket size and decrease churn. Many retailers use the Recency, Frequency,…
Big-data analysis will educate you on how each store impacts your loyalty and how to get bottom-feeder stores to swim up the loyalty stream. 6 Ways for Improving Store Performance with…
The 220-store drugstore chain expands personalized offers to more channels and leverages deep analytics to design innovative campaigns. “ciValue makes it easy to understand our customers’ needs and swiftly access segmentation…
The Platinum and Gold loyalty tiers, just 16% of loyalty program shoppers, accounted for over 51% of loyalty program revenue - a make-or-break for any store. Another eye-opener, 16% of…
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