category:

Gilad Cohen

Personalization strategy
Personalization strategy

The (Secret) Power of Personalization

Satisfied customers are a great way to foster the retailer-customer relationship, which we know has an impact on the bottom line. But the business benefits …

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Shopping Experience

How Retailers can use AI and Machine Learning to Deliver the Best Shopping Experience

This blog post is the final post of a three-part series on how retailers can use Artificial Intelligence (AI) and Machine Learning (ML) technologies to …

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Churn Analysis

Your Customers Aren’t Butter. Don’t Let Them Churn.

It’s any retailer’s most obvious goal: acquire customers and retain them. But as routines got twisted and switched with Covid-19, so did purchasing behavior and …

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smart shopping list

How to use ML to solve FMCG business problems using a recommendation for a Shopping List as a use case

In the first blog of this series, we explained why FMCG retailers need to use Artificial Intelligence (AI) and Machine Learning (ML) to stay competitive. …

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How to use AI to solve FMCG business problems using a recommendation for a Shopping List as a use case

Introduction The reduction in computing power cost in addition to the availability of data and big data technology are the basis for the increase demand …

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digital customer experience

The Science of Product Recommendations

Online grocery and drug sales were already on a rapid growth trajectory before COVID-19. But recent lockdowns and health concerns due to the pandemic have …

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Beyond GDPR: Thinking Holistically About Privacy and Personalization

Beyond GDPR: Thinking Holistically About Privacy and Personalization

Retailers today find themselves in a tricky balancing act. On one hand, customers are more demanding than ever. They not only expect great experiences, but …

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Don’t Stand so Close to Me: Exactly How Personal Should Personalized Retail Be

During sales-packed November, headlines declared a new record in retail when commerce giant Alibaba reached $31 billion in sales during the 24 hours of Singles’ …

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FMCG Retailer & Supplier Collaboration: The Road to Personalization Success

In order for retail personalization to succeed long term, retailers must work closely with brands to develop compelling promotions. Retailers and suppliers acknowledge that each has …

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Churn in High Frequency Retail: Defining It. Reducing It.

 With varying time span from one visit to another, defining churn for high frequency retailers is challenging. Harness the power of big data and predictive …

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