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Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing …
The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And …
I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage …
For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt …
Retailers today find themselves in a tricky balancing act. On one hand, customers are more demanding than ever. They not only expect great experiences, …
The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total …
It is no secret that DIY retailers serve two very distinct groups of customers. Households – who might be buying basics like lightbulbs, or might be …
Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized …
“We don’t want to waste the money on customers who would have bought anyway.” This is a concern we hear often in our work with …
For decades, nearly all retail mass promotions have followed, basically, the same pattern. Choose an item you want to promote. Pick a great price that …
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