Imagine you had a machine that could predict with perfect accuracy every grocery item your customer was going to buy next week. It would tell you about the bananas and…
One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot deal on the front page…
A lot of our work with retailers is focused on helping them improve their collaboration with suppliers. The explosion of big data in recent years has given retailers and suppliers…
In a previous post we shared some of our findings about the relationship between basket diversity and customer value. At the time, we shared some tactics you can use to…
To say that the holidays is a critical time for retail is an understatement. For many retailers, the weeks leading up to Christmas can make or break the year. Competition…
Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing shoppers around the world to…
FMI Midwinter January 24-27, 2020 JW Marriott Phoenix AZ, USA Click here to visit the event page.
NRF 2020 VISION January 12-14, 2020 Javits Center NYC, USA Click here to visit the event page.
The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And the inevitable question comes. What…
I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage of ideas is rarely the…
