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Joel Percy

Personalization for Hard Discounters

Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing …

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Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think

Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think

The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And …

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Build It or Buy It: A Third Option

Build It or Buy It: A Third Option

I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage …

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When the Customer Isn’t Right: Retail Personalization and Self-Reported Data

When the Customer Isn’t Right: Retail Personalization and Self-Reported Data

For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt …

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Beyond GDPR: Thinking Holistically About Privacy and Personalization

Beyond GDPR: Thinking Holistically About Privacy and Personalization

  Retailers today find themselves in a tricky balancing act. On one hand, customers are more demanding than ever. They not only expect great experiences, …

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Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons

Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons

The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total …

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Customer_segmentation

Think Like a Pro: Customer Segmentation for DIY Retailers

It is no secret that DIY retailers serve two very distinct groups of customers. Households – who might be buying basics like lightbulbs, or might be …

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Getting to Know You - Personalization for customers with limited transaction history

Getting to Know You – Personalization for customers with limited transaction history

Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized …

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Driving_sales_in_retail

Stop Worrying That They Would Have Bought Anyway

“We don’t want to waste the money on customers who would have bought anyway.” This is a concern we hear often in our work with …

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Four Reasons Retailers Should Switch to “Always On” Promotions

Four Reasons Retailers Should Switch to “Always On” Promotions

For decades, nearly all retail mass promotions have followed, basically, the same pattern. Choose an item you want to promote. Pick a great price that …

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