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Joel Percy

Personalization for Hard Discounters

Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing …

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Build It or Buy It: A Third Option

Build It or Buy It: A Third Option

I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage …

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When the Customer Isn’t Right: Retail Personalization and Self-Reported Data

When the Customer Isn’t Right: Retail Personalization and Self-Reported Data

For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt …

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Getting to Know You - Personalization for customers with limited transaction history

Getting to Know You – Personalization for customers with limited transaction history

Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized …

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Four Reasons Retailers Should Switch to “Always On” Promotions

Four Reasons Retailers Should Switch to “Always On” Promotions

For decades, nearly all retail mass promotions have followed, basically, the same pattern. Choose an item you want to promote. Pick a great price that …

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