FMI Midwinter
FMI Midwinter January 24-27, 2020 JW Marriott Phoenix AZ, USA Click here to visit the event page.
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NRF 2020 VISION
NRF 2020 VISION January 12-14, 2020 Javits Center NYC, USA Click here to visit the event page.
Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think
The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And the inevitable question comes. What…
Build It or Buy It: A Third Option
I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage of ideas is rarely the…
When the Customer Isn’t Right: Retail Personalization and Self-Reported Data
For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt this has been a positive…
ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway
Measuring the return on investment for customer insights is notoriously difficult. Search online for articles on the topic and you will find more than one reference to ROI measurement as…
Beyond GDPR: Thinking Holistically About Privacy and Personalization
Retailers today find themselves in a tricky balancing act. On one hand, customers are more demanding than ever. They not only expect great experiences, but they expect brands and…
Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons
The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total purchase. Whether it is on…
Think Like a Pro: Customer Segmentation for DIY Retailers
It is no secret that DIY retailers serve two very distinct groups of customers. Households - who might be buying basics like lightbulbs, or might be taking on a more ambitious…
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