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Brand Online Performance
Brand Online Performance

Four Essential Analyses for a Successful FMCG Brand Online Performance

While most consumers have purchased anything from designer footwear to spa vacations online, most were still buying their milk at the corner grocery store. Until …

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Starting on the Right Foot, Three Things That Can Wait When Launching a Loyalty Program – Part 2

In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the …

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Starting on the Right Foot, Three Priorities When Launching a Loyalty Program – Part 1

Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program …

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