Many retailers and suppliers have introduced personalization programs, to elevate customer experience and increase customer lifetime value. Personalization comes at a cost, and when done …
While most consumers have purchased anything from designer footwear to spa vacations online, most were still buying their milk at the corner grocery store. Until …
It has not been an easy year for Beauty retailers. While Drug and Grocery stores have generally performed well during the COVID-19 pandemic, with many …
It is hard to think of a time when retail customer behavior saw more upheaval than it has in recent months. Long-standing customer routines have …
2020 marks an important milestone in the advertising world. It is the year that digital ad spending surpassed traditional ad spending worldwide. The trend is …
Imagine you had a machine that could predict with perfect accuracy every grocery item your customer was going to buy next week. It would tell …
One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot …
A lot of our work with retailers is focused on helping them improve their collaboration with suppliers. The explosion of big data in recent years …
In a previous post we shared some of our findings about the relationship between basket diversity and customer value. At the time, we shared some …
To say that the holidays is a critical time for retail is an understatement. For many retailers, the weeks leading up to Christmas can make …
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