A lot of our work with retailers is focused on helping them improve their collaboration with suppliers. The explosion of big data in recent years …
This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on …
The world’s biggest purveyors of digital content, Facebook and Google, now capture over 50% of the global digital advertising spending. It is no wonder that …
This massive barrage of undifferentiated discounts served its purpose with the pre-internet generation, but today a good and growing share of digital-age shoppers don’t read …
In order for retail personalization to succeed long term, retailers must work closely with brands to develop compelling promotions. Retailers and suppliers acknowledge that each has …
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