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Omnichannel Personalization

Omnichannel personalization
Omnichannel personalization

3 Takeaways from Running Personalization Programs at Scale

Engagement is the holy grail of marketers, and in today’s world of hyper-customization, engagement is about making sure you hit three targets: the right content, …

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Struggling to boost loyalty and revenue with personalization? Think omnichannel 

Loyalty clubs are the best way to keep your customers engaged and create a win-win-win paradigm for retailers, their brand partners, and customers. But even …

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Personalization strategy

The (Secret) Power of Personalization

Satisfied customers are a great way to foster the retailer-customer relationship, which we know has an impact on the bottom line. But the business benefits …

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Omnichannel personalization

Two Simple KPIs to Help Crack Your Personalization Campaign ROI Results

Many retailers and suppliers have introduced personalization programs, to elevate customer experience and increase customer lifetime value. Personalization comes at a cost, and when done …

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Omnichannel personalization

Moving the Needle in Grocery Personalization

Grocery is a unique industry. Its customers aren’t browsers, they’re shopping for everyday basics, rather than fashion or luxury items, and in most cases are …

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Brand Online Performance

Five Essential Analyses for a Successful FMCG Brand Online Performance

While most consumers have purchased anything from designer footwear to spa vacations online, most were still buying their milk at the corner grocery store. Until …

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smart shopping list

How to use ML to solve FMCG business problems using a recommendation for a Shopping List as a use case

In the first blog of this series, we explained why FMCG retailers need to use Artificial Intelligence (AI) and Machine Learning (ML) to stay competitive. …

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omnichannel retail

Customer Disloyalty and the multi-channel customer

The COVID-19 pandemic has disrupted our life and economy in countless ways, and the retail industry is no exception. Specifically, for the CPG market, the …

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Beauty Retailers

Age Before Beauty: How Beauty Retailers Can Use Customer Age to Improve Personalization

It has not been an easy year for Beauty retailers. While Drug and Grocery stores have generally performed well during the COVID-19 pandemic, with many …

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How to use AI to solve FMCG business problems using a recommendation for a Shopping List as a use case

Introduction The reduction in computing power cost in addition to the availability of data and big data technology are the basis for the increase demand …

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