Imagine you had a machine that could predict with perfect accuracy every grocery item your customer was going to buy next week. It would tell you about the bananas and…
One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot deal on the front page…
In a previous post we shared some of our findings about the relationship between basket diversity and customer value. At the time, we shared some tactics you can use to…
To say that the holidays is a critical time for retail is an understatement. For many retailers, the weeks leading up to Christmas can make or break the year. Competition…
Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing shoppers around the world to…
In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the early weeks of launch? Today…
Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program - or revamping an old…
The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And the inevitable question comes. What…
For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt this has been a positive…
Retailers today find themselves in a tricky balancing act. On one hand, customers are more demanding than ever. They not only expect great experiences, but they expect brands and…
