In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the early weeks of launch? Today…
Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program - or revamping an old…
The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And the inevitable question comes. What…
For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt this has been a positive…
Retailers today find themselves in a tricky balancing act. On one hand, customers are more demanding than ever. They not only expect great experiences, but they expect brands and…
The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total purchase. Whether it is on…
Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized experience. In return, they are…
“We don’t want to waste the money on customers who would have bought anyway.” This is a concern we hear often in our work with global retailers. It has become…
For decades, nearly all retail mass promotions have followed, basically, the same pattern. Choose an item you want to promote. Pick a great price that will get people through the…
During sales-packed November, headlines declared a new record in retail when commerce giant Alibaba reached $31 billion in sales during the 24 hours of Singles’ Day 2018. But what’s more…
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