category:

Retail Intelligence

Private Label performance
Private Label performance

The 3 reports every Private Label manager should live by

Building and growing a private label business is a priority for almost all retailers. As a Private Label Manager, you are tasked with the success …

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Build It or Buy It: A Third Option

Build It or Buy It: A Third Option

I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage …

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ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway

ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway

Measuring the return on investment for customer insights is notoriously difficult. Search online for articles on the topic and you will find more than one …

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Customer_segmentation

Think Like a Pro: Customer Segmentation for DIY Retailers

It is no secret that DIY retailers serve two very distinct groups of customers. Households – who might be buying basics like lightbulbs, or might be …

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Category_insights

Three Customer Reports Every Category Manager Should Review Regularly

As a Category Manager, you live and die by the sales report. Every period, every week, every day – the results are staring at you …

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The Digital Shopper Marketing Landscape – A Different Perspective

I was happy to see our logo last week in P2PI’s Shopper Marketing Landscape shown below. It is a nice reminder of how fast the …

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360-degree Loyalty: Insights from Category-Level Customer Behavior Analysis

 Applying the RFM loyalty model to customer purchases at the category level provides actionable insights on how retailers can increase basket size and decrease churn. Many …

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BEST PRACTICES FOR
SUCCESSFUL PRIVATE
LABEL STRATEGIES