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  • All
  • CPG Collaboration
  • Digital Advertising
  • Loyalty
  • Omnichannel Personalization
  • Retail Intelligence
  • Technology
All
  • All
  • CPG Collaboration
  • Digital Advertising
  • Loyalty
  • Omnichannel Personalization
  • Retail Intelligence
  • Technology
eCommerce Grocery Customer Journey Omnichannel Personalization

Using Data in the eCommerce Grocery Customer Journey

The online channel for grocery was always going to be big. Many leading supermarkets have been investing in building eCommerce capabilities for at least a …

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digital customer experience Omnichannel Personalization

The Science of Product Recommendations

Online grocery and drug sales were already on a rapid growth trajectory before COVID-19. But recent lockdowns and health concerns due to the pandemic have …

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Churn_Analysis Loyalty

The Power of Category-Level Churn Analysis

It is hard to think of a time when retail customer behavior saw more upheaval than it has in recent months. Long-standing customer routines have …

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Digital_Advertising Digital Advertising

Developing a Winning Strategy for Digital Advertising in Retail

2020 marks an important milestone in the advertising world. It is the year that digital ad spending surpassed traditional ad spending worldwide. The trend is …

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Long_Tail_Retail Omnichannel Personalization

Relative Relevance: Navigating the Long Tail

Imagine you had a machine that could predict with perfect accuracy every grocery item your customer was going to buy next week. It would tell …

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Personalization Omnichannel Personalization

How Do I Know It’s Working? Measuring Retail Personalization

One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot …

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customer_centricity Loyalty

Putting the Customer First: Retailers Respond to Coronavirus

These are difficult times. With the number of COVID-19 cases rising, stock markets plunging, and borders closing, there has never been more uncertainty. But as …

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CPG_collaboration CPG Collaboration

Competing Priorities: How Aligning Around the Customer Changes the Dynamic Between Retailers and Suppliers

A lot of our work with retailers is focused on helping them improve their collaboration with suppliers. The explosion of big data in recent years …

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Customer_Segmentation Omnichannel Personalization

Developing an Actionable Customer Segmentation using Basket Diversity

In a previous post we shared some of our findings about the relationship between basket diversity and customer value. At the time, we shared some …

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Omnichannel Personalization

How to Win the Holidays with Personalization

To say that the holidays is a critical time for retail is an understatement. For many retailers, the weeks leading up to Christmas can make …

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Omnichannel Personalization

Personalization for Hard Discounters

Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing …

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Omnichannel Personalization

Starting on the Right Foot, Three Things That Can Wait When Launching a Loyalty Program – Part 2

In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the …

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