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All
  • All
  • CPG Collaboration
  • Digital Advertising
  • Loyalty
  • Omnichannel Personalization
  • Retail Intelligence
  • Technology
Personalization Omnichannel Personalization

How Do I Know It’s Working? Measuring Retail Personalization

One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot …

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customer_centricity Loyalty

Putting the Customer First: Retailers Respond to Coronavirus

These are difficult times. With the number of COVID-19 cases rising, stock markets plunging, and borders closing, there has never been more uncertainty. But as …

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CPG_collaboration CPG Collaboration

Competing Priorities: How Aligning Around the Customer Changes the Dynamic Between Retailers and Suppliers

A lot of our work with retailers is focused on helping them improve their collaboration with suppliers. The explosion of big data in recent years …

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Customer_Segmentation Omnichannel Personalization

Developing an Actionable Customer Segmentation using Basket Diversity

In a previous post we shared some of our findings about the relationship between basket diversity and customer value. At the time, we shared some …

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Omnichannel Personalization

How to Win the Holidays with Personalization

To say that the holidays is a critical time for retail is an understatement. For many retailers, the weeks leading up to Christmas can make …

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Omnichannel Personalization

Personalization for Hard Discounters

Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing …

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Omnichannel Personalization

Starting on the Right Foot, Three Things That Can Wait When Launching a Loyalty Program – Part 2

In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the …

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Omnichannel Personalization

Starting on the Right Foot, Three Priorities When Launching a Loyalty Program – Part 1

Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program …

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CPG Collaboration

What Are You Selling? Shifting from monetizing your data to monetizing your audience

This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on …

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Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think Omnichannel Personalization

Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think

The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And …

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Build It or Buy It: A Third Option Retail Intelligence

Build It or Buy It: A Third Option

I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage …

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When the Customer Isn’t Right: Retail Personalization and Self-Reported Data Loyalty

When the Customer Isn’t Right: Retail Personalization and Self-Reported Data

For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt …

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