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  • CPG Collaboration
  • Digital Advertising
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  • Omnichannel Personalization
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  • Technology
All
  • All
  • CPG Collaboration
  • Digital Advertising
  • Loyalty
  • Omnichannel Personalization
  • Retail Intelligence
  • Technology
Omnichannel Personalization

Starting on the Right Foot, Three Priorities When Launching a Loyalty Program – Part 1

Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program …

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CPG Collaboration

What Are You Selling? Shifting from monetizing your data to monetizing your audience

This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on …

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Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think Omnichannel Personalization

Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think

The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And …

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Build It or Buy It: A Third Option Retail Intelligence

Build It or Buy It: A Third Option

I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage …

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When the Customer Isn’t Right: Retail Personalization and Self-Reported Data Loyalty

When the Customer Isn’t Right: Retail Personalization and Self-Reported Data

For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt …

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ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway Retail Intelligence

ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway

Measuring the return on investment for customer insights is notoriously difficult. Search online for articles on the topic and you will find more than one …

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Beyond GDPR: Thinking Holistically About Privacy and Personalization Omnichannel Personalization

Beyond GDPR: Thinking Holistically About Privacy and Personalization

Retailers today find themselves in a tricky balancing act. On one hand, customers are more demanding than ever. They not only expect great experiences, but …

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Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons Omnichannel Personalization

Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons

The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total …

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Customer_segmentation Retail Intelligence

Think Like a Pro: Customer Segmentation for DIY Retailers

It is no secret that DIY retailers serve two very distinct groups of customers. Households – who might be buying basics like lightbulbs, or might be …

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Category_insights Retail Intelligence

Three Customer Reports Every Category Manager Should Review Regularly

As a Category Manager, you live and die by the sales report. Every period, every week, every day – the results are staring at you …

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Getting to Know You - Personalization for customers with limited transaction history Omnichannel Personalization

Getting to Know You – Personalization for customers with limited transaction history

Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized …

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Driving_sales_in_retail Omnichannel Personalization

Stop Worrying That They Would Have Bought Anyway

“We don’t want to waste the money on customers who would have bought anyway.” This is a concern we hear often in our work with …

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