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All
  • All
  • CPG Collaboration
  • Digital Advertising
  • Loyalty
  • Omnichannel Personalization
  • Retail Intelligence
  • Technology
ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway Retail Intelligence

ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway

Measuring the return on investment for customer insights is notoriously difficult. Search online for articles on the topic and you will find more than one …

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Beyond GDPR: Thinking Holistically About Privacy and Personalization Omnichannel Personalization

Beyond GDPR: Thinking Holistically About Privacy and Personalization

  Retailers today find themselves in a tricky balancing act. On one hand, customers are more demanding than ever. They not only expect great experiences, …

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Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons Omnichannel Personalization

Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons

The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total …

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Customer_segmentation Retail Intelligence

Think Like a Pro: Customer Segmentation for DIY Retailers

It is no secret that DIY retailers serve two very distinct groups of customers. Households – who might be buying basics like lightbulbs, or might be …

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Category_insights Retail Intelligence

Three Customer Reports Every Category Manager Should Review Regularly

As a Category Manager, you live and die by the sales report. Every period, every week, every day – the results are staring at you …

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Getting to Know You - Personalization for customers with limited transaction history Omnichannel Personalization

Getting to Know You – Personalization for customers with limited transaction history

Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized …

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Driving_sales_in_retail Omnichannel Personalization

Stop Worrying That They Would Have Bought Anyway

“We don’t want to waste the money on customers who would have bought anyway.” This is a concern we hear often in our work with …

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Four Reasons Retailers Should Switch to “Always On” Promotions Omnichannel Personalization

Four Reasons Retailers Should Switch to “Always On” Promotions

For decades, nearly all retail mass promotions have followed, basically, the same pattern. Choose an item you want to promote. Pick a great price that …

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Omnichannel Personalization

Don’t Stand so Close to Me: Exactly How Personal Should Personalized Retail Be

During sales-packed November, headlines declared a new record in retail when commerce giant Alibaba reached $31 billion in sales during the 24 hours of Singles’ …

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CPG Collaboration

Can Retailers Become “Facebook-like” Marketing Platforms?

The world’s biggest purveyors of digital content, Facebook and Google, now capture over 50% of the global digital advertising spending. It is no wonder that …

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Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think Omnichannel Personalization

Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think

In a 2016 PwC survey, the second most important principle of developing an effective customer strategy for executives was “segment and know your customers.” Flash forward …

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Omnichannel Personalization

High Frequency Retail Personalization: The Right Marketing Offer at the Right Time – Here’s How You Do It

The key to high frequency retail personalization success is providing customers with the right offers at the right time – through the right channel. In …

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