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  • All
  • CPG Collaboration
  • Digital Advertising
  • Loyalty
  • Omnichannel Personalization
  • Retail Intelligence
  • Technology
All
  • All
  • CPG Collaboration
  • Digital Advertising
  • Loyalty
  • Omnichannel Personalization
  • Retail Intelligence
  • Technology
Retail Intelligence

The Digital Shopper Marketing Landscape – A Different Perspective

I was happy to see our logo last week in P2PI’s Shopper Marketing Landscape shown below. It is a nice reminder of how fast the …

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Omnichannel Personalization

Planning a personalization program? Start Here.

In our previous blog we discussed the best practices and science that are required to build an effective offer pool. AI and machine learning innovations …

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From Dating to Long-Term Relationship: How to Establish Effective Customer Acquisition Omnichannel Personalization

From Dating to Long-Term Relationship: How to Establish Effective Customer Acquisition

But customer acquisition cost goes beyond cost of outreach and initial offer value. Once a customer has supposedly been “acquired” i.e. has signed up, there …

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Omnichannel Personalization

Basket Size Doesn’t Matter – Basket Diversity Does. Here’s Why

Want to increase customer value? Think basket diversity – not basket size In this article: Why You Should Focus on Basket Diversity and Not Basket …

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Omnichannel Personalization

Getting from Giving – Creating the Optimal Coupon Mix for Personalized Marketing

Historically, coupons were viewed simply as a mass promotion vehicle to drive more sales of a particular product. In the digital age, customer information provides …

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CPG Collaboration

Going Digital with the Store Circular How to Avoid the Pitfalls of the Digital Newspaper

This massive barrage of undifferentiated discounts served its purpose with the pre-internet generation, but today a good and growing share of digital-age shoppers don’t read …

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CPG Collaboration

FMCG Retailer & Supplier Collaboration: The Road to Personalization Success

In order for retail personalization to succeed long term, retailers must work closely with brands to develop compelling promotions. Retailers and suppliers acknowledge that each has …

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Omnichannel Personalization

Amazon is gunning for the FMCG Market: Are you ready for the data-wars?

To become profitable in grocery requires Amazon to build volume at lightning speed simultaneously cracking the code of complex logistics. But do not sell Amazon …

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Omnichannel Personalization

The Long Tail that Wagged the Dog: How Retailers can Create Competitive Advantage with Niche Products

In the past, our choices were dictated less by preference and more by scarcity. We were limited to what was available on the store shelf, …

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Retail Intelligence

360-degree Loyalty: Insights from Category-Level Customer Behavior Analysis

 Applying the RFM loyalty model to customer purchases at the category level provides actionable insights on how retailers can increase basket size and decrease churn. Many …

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smart shopping list Loyalty

Store-Level Loyalty Analysis: Which Stores Are Your Loyalty Killers

 Big-data analysis will educate you on how each store impacts your loyalty and how to get bottom-feeder stores to swim up the loyalty stream. 6 Ways …

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Case study: ciValue helps Super-Pharm Boost Coupon Redemption, Sales and Engagement – in Just 90 Days Omnichannel Personalization

Case study: ciValue helps Super-Pharm Boost Coupon Redemption, Sales and Engagement – in Just 90 Days

 The 220-store drugstore chain expands personalized offers to more channels and leverages deep analytics to design innovative campaigns. “ciValue makes it easy to understand our customers’ …

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