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  • All
  • CPG Collaboration
  • Digital Advertising
  • Loyalty
  • Omnichannel Personalization
  • Retail Intelligence
  • Technology
All
  • All
  • CPG Collaboration
  • Digital Advertising
  • Loyalty
  • Omnichannel Personalization
  • Retail Intelligence
  • Technology
Omnichannel Personalization

Amazon is gunning for the FMCG Market: Are you ready for the data-wars?

To become profitable in grocery requires Amazon to build volume at lightning speed simultaneously cracking the code of complex logistics. But do not sell Amazon …

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Omnichannel Personalization

The Long Tail that Wagged the Dog: How Retailers can Create Competitive Advantage with Niche Products

In the past, our choices were dictated less by preference and more by scarcity. We were limited to what was available on the store shelf, …

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Retail Intelligence

360-degree Loyalty: Insights from Category-Level Customer Behavior Analysis

 Applying the RFM loyalty model to customer purchases at the category level provides actionable insights on how retailers can increase basket size and decrease churn. Many …

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smart shopping list Loyalty

Store-Level Loyalty Analysis: Which Stores Are Your Loyalty Killers

 Big-data analysis will educate you on how each store impacts your loyalty and how to get bottom-feeder stores to swim up the loyalty stream. 6 Ways …

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Case study: ciValue helps Super-Pharm Boost Coupon Redemption, Sales and Engagement – in Just 90 Days Omnichannel Personalization

Case study: ciValue helps Super-Pharm Boost Coupon Redemption, Sales and Engagement – in Just 90 Days

 The 220-store drugstore chain expands personalized offers to more channels and leverages deep analytics to design innovative campaigns. “ciValue makes it easy to understand our customers’ …

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Loyalty

Churn in High Frequency Retail: Defining It. Reducing It.

 With varying time span from one visit to another, defining churn for high frequency retailers is challenging. Harness the power of big data and predictive …

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Omnichannel Personalization

10 Best Practices for High Frequency Retail Personalization

  1. Give stakeholders clear objectivesParaphrasing Lewis Carroll’s Cheshire Cat, “If you don’t know where you’re going, any road will take you there.” Clear objectives …

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smart shopping list Loyalty

Using Loyalty Tiers to Boost Retention and Revenue

The Platinum and Gold loyalty tiers, just 16% of loyalty program shoppers, accounted for over 51% of loyalty program revenue – a make-or-break for any …

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