Competing Priorities: How Aligning Around the Customer Changes the Dynamic Between Retailers and Suppliers

A lot of our work with retailers is focused on helping them improve their collaboration with suppliers. The explosion of big data in recent years has given retailers and suppliers…

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ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway

Measuring the return on investment for customer insights is notoriously difficult. Search online for articles on the topic and you will find more than one reference to ROI measurement as…

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