The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total purchase. Whether it is on…
Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized experience. In return, they are…
“We don’t want to waste the money on customers who would have bought anyway.” This is a concern we hear often in our work with global retailers. It has become…
But customer acquisition cost goes beyond cost of outreach and initial offer value. Once a customer has supposedly been “acquired” i.e. has signed up, there is a critical stage in…
Want to increase customer value? Think basket diversity- not basket size. So, it feels like you've tried almost everything, but your organization is still counting on you to increase the…
This massive barrage of undifferentiated discounts served its purpose with the pre-internet generation, but today a good and growing share of digital-age shoppers don’t read newspapers anymore, and they certainly…
In order for retail personalization to succeed long term, retailers must work closely with brands to develop compelling promotions. Retailers and suppliers acknowledge that each has an essential knowledge that the…
To become profitable in grocery requires Amazon to build volume at lightning speed simultaneously cracking the code of complex logistics. But do not sell Amazon short by viewing the game…
In the past, our choices were dictated less by preference and more by scarcity. We were limited to what was available on the store shelf, the number of channels on…
1. Give stakeholders clear objectivesParaphrasing Lewis Carroll’s Cheshire Cat, “If you don’t know where you’re going, any road will take you there.” Clear objectives provide vital focus. They ensure…
