Many retailers and suppliers have introduced personalization programs, to elevate customer experience and increase customer lifetime value. Personalization comes at a cost, and when done
In the first blog of this series, we explained why FMCG retailers need to use Artificial Intelligence (AI) and Machine Learning (ML) to stay competitive.
It has not been an easy year for Beauty retailers. While Drug and Grocery stores have generally performed well during the COVID-19 pandemic, with many
Introduction The reduction in computing power cost in addition to the availability of data and big data technology are the basis for the increase demand
The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total
Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized
“We don’t want to waste the money on customers who would have bought anyway.” This is a concern we hear often in our work with
But customer acquisition cost goes beyond cost of outreach and initial offer value. Once a customer has supposedly been “acquired” i.e. has signed up, there
Want to increase customer value? Think basket diversity – not basket size So, it feels like you’ve tried almost everything, but your organization is still
This massive barrage of undifferentiated discounts served its purpose with the pre-internet generation, but today a good and growing share of digital-age shoppers don’t read
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