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Omnichannel personalization
Omnichannel Personalization
Sagit Attar

Two Simple KPIs to Help Crack Your Personalization Campaign ROI Results

Many retailers and suppliers have introduced personalization programs, to elevate customer experience and increase customer lifetime value. Personalization comes at a cost, and when done

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Sagit Attar March 8, 2021
smart shopping list
Omnichannel Personalization
Gilad Cohen

How to use ML to solve FMCG business problems using a recommendation for a Shopping List as a use case

In the first blog of this series, we explained why FMCG retailers need to use Artificial Intelligence (AI) and Machine Learning (ML) to stay competitive.

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Gilad Cohen December 2, 2020
Beauty Retailers
Omnichannel Personalization
Joel Percy

Age Before Beauty: How Beauty Retailers Can Use Customer Age to Improve Personalization

It has not been an easy year for Beauty retailers. While Drug and Grocery stores have generally performed well during the COVID-19 pandemic, with many

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Joel Percy November 26, 2020
Omnichannel Personalization
Gilad Cohen

How to use AI to solve FMCG business problems using a recommendation for a Shopping List as a use case

Introduction The reduction in computing power cost in addition to the availability of data and big data technology are the basis for the increase demand

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Gilad Cohen November 5, 2020
Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons
Omnichannel Personalization
Joel Percy

Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons

The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total

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Joel Percy June 27, 2019
Getting to Know You - Personalization for customers with limited transaction history
Omnichannel Personalization
Joel Percy

Getting to Know You – Personalization for customers with limited transaction history

Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized

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Joel Percy May 7, 2019
Driving_sales_in_retail
Omnichannel Personalization
Joel Percy

Stop Worrying That They Would Have Bought Anyway

“We don’t want to waste the money on customers who would have bought anyway.” This is a concern we hear often in our work with

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Joel Percy April 4, 2019
From Dating to Long-Term Relationship: How to Establish Effective Customer Acquisition
Omnichannel Personalization
Dr. Shuki Idan

From Dating to Long-Term Relationship: How to Establish Effective Customer Acquisition

But customer acquisition cost goes beyond cost of outreach and initial offer value. Once a customer has supposedly been “acquired” i.e. has signed up, there

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Dr. Shuki Idan March 6, 2018

Basket Size Doesn’t Matter. It’s all about Basket Diversity

Want to increase customer value? Think basket diversity- not basket size. So, it feels like you’ve tried almost everything, but your organization is still counting

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Beni Basel February 5, 2018

Going Digital with the Store Circular How to Avoid the Pitfalls of the Digital Newspaper

This massive barrage of undifferentiated discounts served its purpose with the pre-internet generation, but today a good and growing share of digital-age shoppers don’t read

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Ron Ben-Chaim December 4, 2017
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