One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot deal on the front page…
To say that the holidays is a critical time for retail is an understatement. For many retailers, the weeks leading up to Christmas can make or break the year. Competition…
Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing shoppers around the world to…
In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the early weeks of launch? Today…
Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program - or revamping an old…
This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on traditional advertising in the U.S. Spend…
The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total purchase. Whether it is on…
During sales-packed November, headlines declared a new record in retail when commerce giant Alibaba reached $31 billion in sales during the 24 hours of Singles’ Day 2018. But what’s more…
The world’s biggest purveyors of digital content, Facebook and Google, now capture over 50% of the global digital advertising spending. It is no wonder that advertisers love Google and Facebook.…
In a 2016 PwC survey, the second most important principle of developing an effective customer strategy for executives was “segment and know your customers.” Flash forward two years later and many…
