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Brand Online Performance
Omnichannel Personalization
Sagit Attar

Four Essential Analyses for a Successful FMCG Brand Online Performance

While most consumers have purchased anything from designer footwear to spa vacations online, most were still buying their milk at the corner grocery store. Until

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Sagit Attar December 17, 2020
Personalization
Omnichannel Personalization
Joel Percy

How Do I Know It’s Working? Measuring Retail Personalization

One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot

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Joel Percy May 5, 2020

How to Win the Holidays with Personalization

To say that the holidays is a critical time for retail is an understatement. For many retailers, the weeks leading up to Christmas can make

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Joel Percy December 5, 2019

Personalization for Hard Discounters

Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing

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Joel Percy November 21, 2019

Starting on the Right Foot, Three Things That Can Wait When Launching a Loyalty Program – Part 2

In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the

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Sagit Attar November 4, 2019

Starting on the Right Foot, Three Priorities When Launching a Loyalty Program – Part 1

Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program

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Sagit Attar October 28, 2019

What Are You Selling? Shifting from monetizing your data to monetizing your audience

This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on

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Beni Basel October 8, 2019
Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons
Omnichannel Personalization
Joel Percy

Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons

The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total

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Joel Percy June 27, 2019

Don’t Stand so Close to Me: Exactly How Personal Should Personalized Retail Be

During sales-packed November, headlines declared a new record in retail when commerce giant Alibaba reached $31 billion in sales during the 24 hours of Singles’

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Ron Ben-Chaim January 22, 2019

Can Retailers Become “Facebook-like” Marketing Platforms?

The world’s biggest purveyors of digital content, Facebook and Google, now capture over 50% of the global digital advertising spending. It is no wonder that

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Eran Center October 10, 2018
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