Starting on the Right Foot, Three Things That Can Wait When Launching a Loyalty Program – Part 2

In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the early weeks of launch? Today…

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Starting on the Right Foot, Three Priorities When Launching a Loyalty Program – Part 1

Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program - or revamping an old…

Continue Reading Starting on the Right Foot, Three Priorities When Launching a Loyalty Program – Part 1

Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think

In a 2016 PwC survey, the second most important principle of developing an effective customer strategy for executives was “segment and know your customers.” Flash forward two years later and many…

Continue Reading Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think