While most consumers have purchased anything from designer footwear to spa vacations online, most were still buying their milk at the corner grocery store. Until
One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot
To say that the holidays is a critical time for retail is an understatement. For many retailers, the weeks leading up to Christmas can make
Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing
In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the
Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program
This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on
The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total
During sales-packed November, headlines declared a new record in retail when commerce giant Alibaba reached $31 billion in sales during the 24 hours of Singles’
The world’s biggest purveyors of digital content, Facebook and Google, now capture over 50% of the global digital advertising spending. It is no wonder that
