Starting on the Right Foot, Three Things That Can Wait When Launching a Loyalty Program – Part 2

In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the early weeks of launch? Today…

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Starting on the Right Foot, Three Priorities When Launching a Loyalty Program – Part 1

Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program - or revamping an old…

Continue Reading Starting on the Right Foot, Three Priorities When Launching a Loyalty Program – Part 1

Getting to Know You – Personalization for customers with limited transaction history

Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized experience. In return, they are…

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