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Retailers can share key insights about customer behavior, loyalty, and preferences with brands through a secure, subscription-based portal that drives collaboration and enhances the mutual value of the relationship.
Retailers can drive brand collaboration and win brand marketing budgets by helping brands grow their market share. Retailers and brands can align along with a single source of verified and accurate customer information.
Retailers can monetize data assets through brand subscriptions that provide controlled access to customer insights relevant to the brand’s categories and products.
Retailers can win lucrative digital marketing budgets from brands by offering them a highly effective retail advertising platform for customer acquisition and retention. You can demonstrate value and grow brands’ trade and marketing spend by sharing campaign performance data, including redemption, uplift, and ROI. Additionally, you can improve the quality and relevance of offers to customers by incentivizing brands to provide diverse brand-funded offers.
Segmentation Studio for Brands
Empower brands with an advanced tool for customer analytics and targeting. Brands can create targeted customer segments based on thousands of customer behavioral attributes and leverage customer insights to develop highly effective product offers and campaigns.