For more information
Retailers can share key insights about customer behavior, loyalty, and preferences with brands through a secure, subscription-based portal that drives collaboration and enhances the mutual value of the relationship.
Retailers can drive brand collaboration and win brand marketing budgets by helping brands grow their market share. Retailers and brands can align along with a single source of verified and accurate customer information.
Retailers can monetize data assets through brand subscriptions that provide controlled access to customer insights relevant to the brand’s categories and products.
Retailers can win lucrative digital marketing budgets from brands by offering them a highly effective retail advertising platform for customer acquisition and retention. You can demonstrate value and grow brands’ trade and marketing spend by sharing campaign performance data, including redemption, uplift, and ROI. Additionally, you can improve the quality and relevance of offers to customers by incentivizing brands to provide diverse brand-funded offers.
Segmentation Studio for Brands
Empower brands with an advanced tool for customer analytics and targeting. Brands can create targeted customer segments based on thousands of customer behavioral attributes and leverage customer insights to develop highly effective product offers and campaigns.
Sephora teams are very excited to build a better experience for our customers, as our main company priority is delighting customers. The ciValue platform helps collect anonymized insights, offers key analysis in record time, and the ability to share insights with our Beauty and Fragrance brand partners.
Anne-Veronique Baylac, CDO Sephora Europe & Middle East
Latest from our blog
Competing Priorities: How Aligning Around the Customer Changes the Dynamic Between Retailers and Suppliers
A lot of our work with retailers is focused on helping them improve their collaboration with suppliers. The explosion of big data in recent years …
In order for retail personalization to succeed long term, retailers must work closely with brands to develop compelling promotions. Retailers and suppliers acknowledge that each has …