How retailers can make sense of the current marketing tech landscape
Over the past ten years, the marketing technology landscape has experienced explosive growth. Unsurprisingly, the growth in available products is primarily driven by the digitization of the consumer experience and accelerated by new technology. Capabilities that were previously deemed impossible have now become commonplace.
In this Brief we will address:
The target industry and the unique characteristics of the verticals
The business need (i.e. the marketing process)
The marketing solution blueprint that fulfills this marketing process
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