How Retailers Can Make Sense of the Current Marketing Tech Landscape
Over the past ten years, the marketing technology landscape has experienced explosive growth in the number of available products in the marketplace.
Unsurprisingly, the growth in available products is primarily driven by the digitization of the consumer experience and accelerated by new technology such as cloud computing and artificial intelligence. Capabilities that were previously deemed impossible or impractical have now become commonplace.
In this Brief we will address:
The target industry and the unique characteristics of the verticals addressed within that industry
The business need (i.e. the marketing process that is relevant for this industry)
The marketing solution blueprint that fulfills this marketing process
The role of ciValue in this blueprint and its relationship to other components of the blueprint
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