Retailer’s Guide to Personalization
Maintaining and growing customer loyalty is a top priority for retailers to protect revenue and profitability. With the seismic shift in consumer purchasing behavior – especially among millennials – driven by online shopping and social amplification of consumer opinion, customer loyalty continues to erode.
The current white paper explores how retailers and consumer goods manufacturers can use marketing bot technologies to automate the process of customer data analysis and continuous relationship-centric marketing.
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