Super-Pharm takes control of its Personalization
As a retail chain committed to innovation and
customer-centric marketing, Super-Pharm sought
to improve its CRM strategy.
After decades of running a highly successful loyalty club – in which members benefit from special sales and coupons, including some personalized offers – the company wanted to take personalization to the next level.
They sought to expand into more digital channels
with personalized offers on its mobile app, even for
users that are not loyalty club members.
Read this Case Study to learn how ciValue gave Super Pharm hands-on, in-house personalization capability, with realtime, granular control within weeks
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