Super-pharm takes control of its personalization

As a retail chain committed to innovation and 
customer-centric marketing, Super-Pharm sought 
to improve its CRM strategy.

After decades of running a highly successful loyalty club – in which members benefit from special sales and coupons, including some personalized offers – the company wanted to take personalization to the next level.

They sought to expand into more digital channels 
with personalized offers on its mobile app, even for 
users that are not loyalty club members. 

Read this Case Study to learn how ciValue gave Super Pharm hands-on, in-house personalization capability, with real-time, granular control within weeks