CPG Collaboration & Monetization
It turns retailers’ media channels into an effective CPG advertising and marketing platform, enabling them to create highly targeted offers to customers and to measure their performance.
Insight Sharing Portal
The Insights Sharing Portal module enables you to monetize your data assets through brand subscriptions that give your CPG suppliers controlled access to customer insights relevant to their categories and products.
You can drive supplier collaboration and win brand marketing budgets by helping them identify opportunities to grow their market share and aligning with them along a single source of verified and accurate customer information.
Through the portal, you can help brands measure how various marketing activities affect their acquisition, retention and reactivation, enhancing the mutual value of your relationship.
Media Sharing Portal
With the Media Sharing Portal module, you can win lucrative digital marketing budgets from suppliers by offering them a highly competitive retail advertising platform for reaching your customer base. You can demonstrate value and grow brands’ trade and marketing spend by sharing campaign performance data, including redemption, uplift and ROI. Additionally, you can improve the quality and relevance of offers to customers by incentivizing suppliers to provide diverse supplier-funded offers.
Segmentation Studio for Suppliers
The Segmentation Studio module enables you to expand monetization with brands by providing advanced customer analytics and targeting capabilities.
By enabling targeted customer segmentation based on thousands of behavioral attributes, you can empower brands to act on customer insights, for more effective product marketing and offers.
Sephora teams are very excited to build a better experience for our customers, as our main company priority is delighting customers. The ciValue platform helps collect anonymized insights, offers key analysis in record time, and the ability to share insights with our Beauty and Fragrance brand partners.
Anne-Veronique Baylac, CDO Sephora Europe & Middle East
