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  • All
  • Brand Collaboration
  • Omnichannel Personalization
  • Retail Media
  • Tech Corner
  • Trending
  • Uncategorized
  • User Hacks
Omnichannel Personalization

How Dis-Chem leverages personalization and retail media intelligence

Dis-Chem, South Africa’s first choice in pharmacies, has selected ciValue and its market-leading personalization & brand collaboration platform to develop its customer-focused personalization program. Dis-Chem …

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Retail Media

Getting Started on Your Retail Media Strategy and Accelerating Your Monetization Programs

Whether it is in your board room or in your (virtual) coffee room, everyone is talking about retail media ! Why? Well clearly because it …

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Brand Collaboration

How FreshDirect Is Democratizing Data With Suppliers to Grow Together

FreshDirect, the Northeast’s leading pure-play online fresh food grocer and e-commerce brand, has selected ciValue and its market-leading brand collaboration platform to develop its insight-sharing …

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Retail Media

Retail media intelligence 101

Retail media is one of the most discussed topics in the industry today, with a new retail media network being launched every 1-2 months. Indeed, …

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Retail Media

The real stories of retail media

Funny enough, the marketing community is a quiet one. It’s almost as though, after spending days trying to make noise for the solutions, products, and …

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Retail Media

What’s the missing piece of your retail media strategy?

Retail media is about creating incremental value for brands in a short timeframe. How can data and analytics help you cut through the noise and …

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Omnichannel Personalization

3 Takeaways from Running Personalization Programs at Scale

Engagement is the holy grail of marketers, and in today’s world of hyper-customization, engagement is about making sure you hit three targets: the right content, …

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Brand Collaboration

How Super-Pharm Increased Supplier Collaboration through Insights Sharing

Knowledge is power, and data is a precious commodity, but that doesn’t mean it should be kept secret. On the contrary, when the right data …

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Omnichannel Personalization

Struggling to boost loyalty and revenue with personalization? Think omnichannel 

Loyalty clubs are the best way to keep your customers engaged and create a win-win-win paradigm for retailers, their brand partners, and customers. But even …

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Private Label performance User Hacks

The 3 reports every Private Label manager should live by

Building and growing a private label business is a priority for almost all retailers. As a Private Label Manager, you are tasked with the success …

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Personalization strategy Omnichannel Personalization

The (Secret) Power of Personalization

Satisfied customers are a great way to foster the retailer-customer relationship, which we know has an impact on the bottom line. But the business benefits …

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Shopping Experience Tech Corner

How Retailers can use AI and Machine Learning to Deliver the Best Shopping Experience

This blog post is the final post of a three-part series on how retailers can use Artificial Intelligence (AI) and Machine Learning (ML) technologies to …

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Omnichannel Personalization

Two Simple KPIs to Help Crack Your Personalization Campaign ROI Results

Many retailers and suppliers have introduced personalization programs, to elevate customer experience and increase customer lifetime value. Personalization comes at a cost, and when done …

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Churn Analysis User Hacks

Your Customers Aren’t Butter. Don’t Let Them Churn.

It’s any retailer’s most obvious goal: acquire customers and retain them. But as routines got twisted and switched with Covid-19, so did purchasing behavior and …

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Omnichannel personalization Omnichannel Personalization

Moving the Needle in Grocery Personalization

Grocery is a unique industry. Its customers aren’t browsers, they’re shopping for everyday basics, rather than fashion or luxury items, and in most cases are …

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Brand Online Performance Omnichannel Personalization

Five Essential Analyses for a Successful FMCG Brand Online Performance

While most consumers have purchased anything from designer footwear to spa vacations online, most were still buying their milk at the corner grocery store. Until …

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Omnichannel Personalization

How to use ML to solve FMCG business problems using a recommendation for a Shopping List as a use case

In the first blog of this series, we explained why FMCG retailers need to use Artificial Intelligence (AI) and Machine Learning (ML) to stay competitive. …

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omnichannel retail Omnichannel Personalization

Customer Disloyalty and the multi-channel customer

The COVID-19 pandemic has disrupted our life and economy in countless ways, and the retail industry is no exception. Specifically, for the CPG market, the …

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Beauty Retailers Omnichannel Personalization

Age Before Beauty: How Beauty Retailers Can Use Customer Age to Improve Personalization

It has not been an easy year for Beauty retailers. While Drug and Grocery stores have generally performed well during the COVID-19 pandemic, with many …

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Omnichannel Personalization

How to use AI to solve FMCG business problems using a recommendation for a Shopping List as a use case

Introduction The reduction in computing power cost in addition to the availability of data and big data technology are the basis for the increase demand …

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eCommerce Grocery Customer Journey Omnichannel Personalization

Using Data in the eCommerce Grocery Customer Journey

The online channel for grocery was always going to be big. Many leading supermarkets have been investing in building eCommerce capabilities for at least a …

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digital customer experience Omnichannel Personalization

The Science of Product Recommendations

Online grocery and drug sales were already on a rapid growth trajectory before COVID-19. But recent lockdowns and health concerns due to the pandemic have …

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Churn_Analysis User Hacks

The Power of Category-Level Churn Analysis

It is hard to think of a time when retail customer behavior saw more upheaval than it has in recent months. Long-standing customer routines have …

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Digital_Advertising Retail Media

Developing a Winning Strategy for Digital Advertising in Retail

2020 marks an important milestone in the advertising world. It is the year that digital ad spending surpassed traditional ad spending worldwide. The trend is …

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Long_Tail_Retail Omnichannel Personalization

Relative Relevance: Navigating the Long Tail

Imagine you had a machine that could predict with perfect accuracy every grocery item your customer was going to buy next week. It would tell …

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Personalization Omnichannel Personalization

How Do I Know It’s Working? Measuring Retail Personalization

One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot …

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customer_centricity User Hacks

Putting the Customer First: Retailers Respond to Coronavirus

These are difficult times. With the number of COVID-19 cases rising, stock markets plunging, and borders closing, there has never been more uncertainty. But as …

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CPG_collaboration Brand Collaboration

Competing Priorities: How Aligning Around the Customer Changes the Dynamic Between Retailers and Suppliers

A lot of our work with retailers is focused on helping them improve their collaboration with suppliers. The explosion of big data in recent years …

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Customer_Segmentation Omnichannel Personalization

Developing an Actionable Customer Segmentation using Basket Diversity

In a previous post we shared some of our findings about the relationship between basket diversity and customer value. At the time, we shared some …

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Omnichannel Personalization

How to Win the Holidays with Personalization

To say that the holidays is a critical time for retail is an understatement. For many retailers, the weeks leading up to Christmas can make …

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Omnichannel Personalization

Personalization for Hard Discounters

Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing …

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Omnichannel Personalization

Starting on the Right Foot, Three Things That Can Wait When Launching a Loyalty Program – Part 2

In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the …

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Omnichannel Personalization

Starting on the Right Foot, Three Priorities When Launching a Loyalty Program – Part 1

Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program …

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Brand Collaboration

What Are You Selling? Shifting from monetizing your data to monetizing your audience

This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on …

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Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think Omnichannel Personalization

Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think

The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And …

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Build It or Buy It: A Third Option User Hacks

Build It or Buy It: A Third Option

I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage …

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When the Customer Isn’t Right: Retail Personalization and Self-Reported Data Omnichannel Personalization

When the Customer Isn’t Right: Retail Personalization and Self-Reported Data

For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt …

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ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway User Hacks

ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway

Measuring the return on investment for customer insights is notoriously difficult. Search online for articles on the topic and you will find more than one …

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Beyond GDPR: Thinking Holistically About Privacy and Personalization Omnichannel Personalization

Beyond GDPR: Thinking Holistically About Privacy and Personalization

Retailers today find themselves in a tricky balancing act. On one hand, customers are more demanding than ever. They not only expect great experiences, but …

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Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons Omnichannel Personalization

Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons

The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total …

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User Hacks

Think Like a Pro: Customer Segmentation for DIY Retailers

It is no secret that DIY retailers serve two very distinct groups of customers. Households – who might be buying basics like lightbulbs, or might be …

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User Hacks

Three Customer Reports Every Category Manager Should Review Regularly

As a Category Manager, you live and die by the sales report. Every period, every week, every day – the results are staring at you …

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Getting to Know You - Personalization for customers with limited transaction history Omnichannel Personalization

Getting to Know You – Personalization for customers with limited transaction history

Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized …

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Driving_sales_in_retail Omnichannel Personalization

Stop Worrying That They Would Have Bought Anyway

“We don’t want to waste the money on customers who would have bought anyway.” This is a concern we hear often in our work with …

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Four Reasons Retailers Should Switch to “Always On” Promotions Omnichannel Personalization

Four Reasons Retailers Should Switch to “Always On” Promotions

For decades, nearly all retail mass promotions have followed, basically, the same pattern. Choose an item you want to promote. Pick a great price that …

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Omnichannel Personalization

Don’t Stand so Close to Me: Exactly How Personal Should Personalized Retail Be

During sales-packed November, headlines declared a new record in retail when commerce giant Alibaba reached $31 billion in sales during the 24 hours of Singles’ …

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Brand Collaboration

Can Retailers Become “Facebook-like” Marketing Platforms?

The world’s biggest purveyors of digital content, Facebook and Google, now capture over 50% of the global digital advertising spending. It is no wonder that …

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Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think Omnichannel Personalization

Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think

In a 2016 PwC survey, the second most important principle of developing an effective customer strategy for executives was “segment and know your customers.” Flash forward …

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Omnichannel Personalization

High Frequency Retail Personalization: The Right Marketing Offer at the Right Time – Here’s How You Do It

The key to high frequency retail personalization success is providing customers with the right offers at the right time – through the right channel. In …

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User Hacks

The Digital Shopper Marketing Landscape – A Different Perspective

I was happy to see our logo last week in P2PI’s Shopper Marketing Landscape shown below. It is a nice reminder of how fast the …

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Omnichannel Personalization

Planning a personalization program? Start Here.

In our previous blog we discussed the best practices and science that are required to build an effective offer pool. AI and machine learning innovations …

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From Dating to Long-Term Relationship: How to Establish Effective Customer Acquisition Omnichannel Personalization

From Dating to Long-Term Relationship: How to Establish Effective Customer Acquisition

But customer acquisition cost goes beyond cost of outreach and initial offer value. Once a customer has supposedly been “acquired” i.e. has signed up, there …

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Omnichannel Personalization

Basket Size Doesn’t Matter – Basket Diversity Does. Here’s Why

Want to increase customer value? Think basket diversity – not basket size So, it feels like you’ve tried almost everything, but your organization is still …

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Omnichannel Personalization

Getting from Giving – Creating the Optimal Coupon Mix for Personalized Marketing

Historically, coupons were viewed simply as a mass promotion vehicle to drive more sales of a particular product. In the digital age, customer information provides …

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Brand Collaboration

Going Digital with the Store Circular How to Avoid the Pitfalls of the Digital Newspaper

This massive barrage of undifferentiated discounts served its purpose with the pre-internet generation, but today a good and growing share of digital-age shoppers don’t read …

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Brand Collaboration

FMCG Retailer & Supplier Collaboration: The Road to Personalization Success

In order for retail personalization to succeed long term, retailers must work closely with brands to develop compelling promotions. Retailers and suppliers acknowledge that each has …

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Omnichannel Personalization

Amazon is gunning for the FMCG Market: Are you ready for the data-wars?

To become profitable in grocery requires Amazon to build volume at lightning speed simultaneously cracking the code of complex logistics. But do not sell Amazon …

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Omnichannel Personalization

The Long Tail that Wagged the Dog: How Retailers can Create Competitive Advantage with Niche Products

In the past, our choices were dictated less by preference and more by scarcity. We were limited to what was available on the store shelf, …

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User Hacks

360-degree Loyalty: Insights from Category-Level Customer Behavior Analysis

 Applying the RFM loyalty model to customer purchases at the category level provides actionable insights on how retailers can increase basket size and decrease churn. Many …

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smart shopping list User Hacks

Store-Level Loyalty Analysis: Which Stores Are Your Loyalty Killers

 Big-data analysis will educate you on how each store impacts your loyalty and how to get bottom-feeder stores to swim up the loyalty stream. 6 Ways …

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Case study: ciValue helps Super-Pharm Boost Coupon Redemption, Sales and Engagement – in Just 90 Days Omnichannel Personalization

Case study: ciValue helps Super-Pharm Boost Coupon Redemption, Sales and Engagement – in Just 90 Days

 The 220-store drugstore chain expands personalized offers to more channels and leverages deep analytics to design innovative campaigns. “ciValue makes it easy to understand our customers’ …

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User Hacks

Churn in High Frequency Retail: Defining It. Reducing It.

With varying time span from one visit to another, defining churn for high frequency retailers is challenging. Harness the power of big data and predictive …

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Omnichannel Personalization

10 Best Practices for High Frequency Retail Personalization

  1. Give stakeholders clear objectivesParaphrasing Lewis Carroll’s Cheshire Cat, “If you don’t know where you’re going, any road will take you there.” Clear objectives …

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smart shopping list User Hacks

Using Loyalty Tiers to Boost Retention and Revenue

The Platinum and Gold loyalty tiers, just 16% of loyalty program shoppers, accounted for over 51% of loyalty program revenue – a make-or-break for any …

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