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Customer First Strategy
ciValue is on a mission to change retail personalization from product-centric to customer-centric. Instead of starting with a coupon and asking, “Who can we send it to?”, we flip this traditional approach on its head. We start with a holistic view of the customer then ask, “What offers can I send to grow this customer’s business with me?”
The result is a system that lets you identify the right strategy for each customer, build a robust bank of offers to support that strategy, and regularly deliver those offers to customers in an optimized way.
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The Right Offer Bank
The best personalization algorithm in the world won’t work if you don’t have the right offer bank to start with. ciValue gives you a set of tools built on leading-edge data science to help you build an offer bank that will deliver results. Whether it is identifying the best offers to drive trips among your loyal customers or zeroing in on products and categories with the most upside potential for stretch and cross-sell, ciValue ensures you have what you need to take your personalization efforts to the next level. Our powerful and scalable solution can deliver thousands of highly targeted offers to millions of customers at the click of a button.
Segmentation Studio for Marketers
The Segmentation Studio module enables marketers to create differentiated marketing policies and offers for different customer types according to varied characteristics, such as lifestyle, value, likelihood to churn, preferred categories, and others. Marketers can rapidly slice and dice customer segments to any level of granularity, without SQL queries or statistical software, and create targeted lists for both one-off blitz campaigns and recurring marketing activities. Any segmentation reports can be easily exported to other marketing solutions and channels, with a seamless workflow and integration path.
Improve Conversion Rate and ROI
Leverages advanced AI technology to construct the customer’s “Retail DNA” and to deliver highly targeted and relevant offers. Marketers can optimize the allocation of offers in a highly personalized manner according to the marketing strategy (trip driver, cross-sell) and adhering to any constraints (chilling period, new member, brand conflict). Personalized offers and content can be delivered through the right marketing channel to every customer – whether it is email, SMS, app, or direct mail and coupons printed at the till.