Now named NielsenIQ Activate

CUSTOMER RETAIL DNA PLATFORM

One platform to know everything about each customer, brand & product.

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CUSTOMER PROFILE

Built to extract the right insights about every customer and for every product, our customer DNA platform leverages thousands of data points to model purchase behavior, lifestyle & dietary preferences, brands affinity and predict future behaviors & purchases.

CATEGORY PREFERENCES

Data from the retail teams who work with us fuel machine learning models that drive better assortment, trade, and marketing decisions.
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PRODUCT PREFERENCES

The platform supports all our products to empower retailers and brands to align on what their customers want, and meet them with the right offers and ads. Thanks to our unique personalization engine and APIs, we can automate the frequent creation of a large pool of personalized offers and ads for millions of customers.

OUR SOLUTIONS

RETAIL MEDIA INTELLIGENCE

Powering ads that work

BRAND COLLABORATION

Share insights and increase revenue

OMNICHANNEL PERSONALIZATION

Create engagements that work

WORK SMARTER WITH YOUR BRANDS.
Get personalized with your customers.