Retail Intelligence

Retailers can empower Category Managers and Marketers to quickly understand what is driving their business and – more importantly – what to do about it. Drive category growth through smarter assortments and more effective promotions. Quickly discover opportunities for private label and identify direct competitors.
Retail Intelligence

Category and Brand Insights

Uncover the key factors affecting category and brand performance by dissecting the key drivers at a highly granular level.

Understand switching and loyalty behavior to identify key opportunities for growth. Monitor new product launches to fine-tune marketing and promotion approaches. Drill deep into performance at the store, day, or SKU level with just a few clicks.

Customer Behavior Insights 

Understand customer and segment preferences and affinities at the category and brand level. 

Identify key opportunities for stretch and cross-sell. Understand how assortment and promotion decisions affect not just product sales, but overall customer behavior

Segmentation Studio 

Analyze customer behavior and create segments for targeting based on thousands of statistical attributes across stores, categories and brands.

Our Segmentation Studio gives you a dynamic view of the data that lets you explore answers to business questions on the fly. Sift through hundreds of customer attributes through a highly visual interface. Quickly create target lists for marketing campaigns or customer segments for ongoing tracking.

Leverage Key Reports 

Dividing deeper into your customers’ online behaviour, combining purchase data with clickstream to give you a full picture of how customers are interacting with your e-commerce site.

In addition to sales volume information you get page conversion rates, source of traffic, and device type. All this data can be shared with suppliers to give them a comprehensive view of how to maximize sales of their brands on your site.

ciValue platform helps us to improve our Private Label assortment and strategy across all categories and price tiers in order to increase loyalty and fulfill our clients shopping needs and wants

Valeria Carloni's - Customer Insights Manager at Coop

Latest from our blog

ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway
Retail Intelligence

ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway

Measuring the return on investment for customer insights is notoriously difficult. Search online for articles on the topic and you will find more than one …

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Retail Intelligence

Think Like a Pro: Customer Segmentation for DIY Retailers

It is no secret that DIY retailers serve two very distinct groups of customers. Households – who might be buying basics like lightbulbs, or might be …

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Retail Intelligence

Three Customer Reports Every Category Manager Should Review Regularly

As a Category Manager, you live and die by the sales report. Every period, every week, every day – the results are staring at you …

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Discover Why the World’s Top Retailers and Brands
Choose ciValue.

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Retail media
Digital Advertising

What’s the missing piece of your retail media strategy?

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Omnichannel personalization
Omnichannel Personalization

3 Takeaways from Running Personalization Programs at Scale

Engagement is the holy grail of marketers, and in today’s world of hyper-customization, engagement is about making sure you hit three targets: the right content, …

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CPG Collaboration

How Super-Pharm Increased Supplier Collaboration through Insights Sharing

Knowledge is power, and data is a precious commodity, but that doesn’t mean it should be kept secret. On the contrary, when the right data …

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