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Retail Intelligence
ciValue’s Retail Intelligence platform gives retailers and suppliers a highly automated way to understand customers and collaborate around insights. Our powerful set of tools lets marketers, category managers and brand managers understand what is driving their business and – more importantly – what to do about it.
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The application empowers merchandisers to create smarter assortments and more effective promo banks, with highly targeted promotions that drive category growth and increase promo effectiveness.
Category and Brand Insights
Uncover the key factors affecting category and brand performance by dissecting the key drivers at a highly granular level.
Understand switching and loyalty behavior to identify key opportunities for growth. Monitor new product launches to fine-tune marketing and promotion approaches. Drill deep into performance at the store, day, or SKU level with just a few clicks.
Customer Behavior Insights
Understand customer and segment preferences and affinities at the category and brand level.
Identify key opportunities for stretch and cross-sell. Understand how assortment and promotion decisions affect not just product sales, but overall customer behavior
Segmentation Studio
Analyze customer behavior and create segments for targeting based on thousands of statistical attributes across stores, categories and brands.
Our Segmentation Studio gives you a dynamic view of the data that lets you explore answers to business questions on the fly. Sift through hundreds of customer attributes through a highly visual interface. Quickly create target lists for marketing campaigns or customer segments for ongoing tracking.
ciValue technology enables us to bring the customer into every business decision - whether it's marketing, assortment planning, or supplier discussions
Ofer Lowy, VP Marketing & Commerce at Super-Pharm
