Retail Intelligence
Empowering Merchandisers to Create Smarter Assortments and More Effective Promo Banks.
Highly Targeted Promotions to Drive Category Growth and Promo Effectiveness
Category and Brand Insights
Uncover the key factors affecting category and brand performance by dissecting the key drivers at a highly granular level.
Understand switching and loyalty behavior to identify key opportunities for growth. Monitor new product launches to fine-tune marketing and promotion approaches. Drill deep into performance at the store, day, or SKU level with just a few clicks.
Customer Behavior Insights
Understand customer and segment preferences and affinities at the category and brand level.
Identify key opportunities for stretch and cross-sell. Understand how assortment and promotion decisions affect not just product sales, but overall customer behavior


Segmentation Studio
Our Segmentation Studio gives you a dynamic view of the data that lets you explore answers to business questions on the fly. Sift through hundreds of customer attributes through a highly visual interface. Quickly create target lists for marketing campaigns or customer segments for ongoing tracking.

ciValue technology enables us to bring the customer into every business decision - whether it's marketing, assortment planning, or supplier discussions
Ofer Lowy, VP Marketing & Commerce at Super-Pharm
