Retail Intelligence

Retailers can empower Category Managers and Marketers to quickly understand what is driving their business and – more importantly – what to do about it. Drive category growth through smarter assortments and more effective promotions. Quickly discover opportunities for private label and identify direct competitors.
Retail Intelligence

Category and Brand Insights

Uncover the key factors affecting category and brand performance by dissecting the key drivers at a highly granular level.

Understand switching and loyalty behavior to identify key opportunities for growth. Monitor new product launches to fine-tune marketing and promotion approaches. Drill deep into performance at the store, day, or SKU level with just a few clicks.

Customer Behavior Insights 

Understand customer and segment preferences and affinities at the category and brand level. 

Identify key opportunities for stretch and cross-sell. Understand how assortment and promotion decisions affect not just product sales, but overall customer behavior

Segmentation Studio 

Analyze customer behavior and create segments for targeting based on thousands of statistical attributes across stores, categories and brands.

Our Segmentation Studio gives you a dynamic view of the data that lets you explore answers to business questions on the fly. Sift through hundreds of customer attributes through a highly visual interface. Quickly create target lists for marketing campaigns or customer segments for ongoing tracking.

Leverage Key Reports 

Dividing deeper into your customers’ online behaviour, combining purchase data with clickstream to give you a full picture of how customers are interacting with your e-commerce site.

In addition to sales volume information you get page conversion rates, source of traffic, and device type. All this data can be shared with suppliers to give them a comprehensive view of how to maximize sales of their brands on your site.

ciValue platform helps us to improve our Private Label assortment and strategy across all categories and price tiers in order to increase loyalty and fulfill our clients shopping needs and wants

Valeria Carloni's - Customer Insights Manager at Coop

Latest from our blog

ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway
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ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway

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Think Like a Pro: Customer Segmentation for DIY Retailers

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Three Customer Reports Every Category Manager Should Review Regularly

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Omnichannel Personalization

How Dis-Chem leverages personalization and retail media intelligence

Dis-Chem, South Africa’s first choice in pharmacies, has selected ciValue and its market-leading personalization & brand collaboration platform to develop its customer-focused personalization program. Dis-Chem …

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Retail Media

Getting Started on Your Retail Media Strategy and Accelerating Your Monetization Programs

Whether it is in your board room or in your (virtual) coffee room, everyone is talking about retail media ! Why? Well clearly because it …

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Brand Collaboration

How FreshDirect Is Democratizing Data With Suppliers to Grow Together

FreshDirect, the Northeast’s leading pure-play online fresh food grocer and e-commerce brand, has selected ciValue and its market-leading brand collaboration platform to develop its insight-sharing …

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