The application empowers merchandisers to create smarter assortments and more effective promo banks, with highly targeted promotions that drive category growth and increase promo effectiveness.
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Category and Brand Insights
Uncover the key factors affecting category and brand performance by dissecting the key drivers at a highly granular level.
Understand switching and loyalty behavior to identify key opportunities for growth. Monitor new product launches to fine-tune marketing and promotion approaches. Drill deep into performance at the store, day, or SKU level with just a few clicks.
Customer Behavior Insights
Understand customer and segment preferences and affinities at the category and brand level.
Identify key opportunities for stretch and cross-sell. Understand how assortment and promotion decisions affect not just product sales, but overall customer behavior
Our Segmentation Studio gives you a dynamic view of the data that lets you explore answers to business questions on the fly. Sift through hundreds of customer attributes through a highly visual interface. Quickly create target lists for marketing campaigns or customer segments for ongoing tracking.