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Category and Brand Insights
Uncover the key factors affecting category and brand performance by dissecting the key drivers at a highly granular level.
Understand switching and loyalty behavior to identify key opportunities for growth. Monitor new product launches to fine-tune marketing and promotion approaches. Drill deep into performance at the store, day, or SKU level with just a few clicks.
Customer Behavior Insights
Understand customer and segment preferences and affinities at the category and brand level.
Identify key opportunities for stretch and cross-sell. Understand how assortment and promotion decisions affect not just product sales, but overall customer behavior
Our Segmentation Studio gives you a dynamic view of the data that lets you explore answers to business questions on the fly. Sift through hundreds of customer attributes through a highly visual interface. Quickly create target lists for marketing campaigns or customer segments for ongoing tracking.
Leverage Key Reports
Dividing deeper into your customers’ online behaviour, combining purchase data with clickstream to give you a full picture of how customers are interacting with your e-commerce site.
In addition to sales volume information you get page conversion rates, source of traffic, and device type. All this data can be shared with suppliers to give them a comprehensive view of how to maximize sales of their brands on your site.
ciValue platform helps us to improve our Private Label assortment and strategy across all categories and price tiers in order to increase loyalty and fulfill our clients shopping needs and wants
Valeria Carloni's - Customer Insights Manager at Coop
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