Retail Intelligence

Retailers can empower Category Managers and Marketers to quickly understand what is driving their business and – more importantly – what to do about it. Drive category growth through smarter assortments and more effective promotions. Quickly discover opportunities for private label and identify direct competitors.

Category and Brand Insights

Uncover the key factors affecting category and brand performance by dissecting the key drivers at a highly granular level.

Understand switching and loyalty behavior to identify key opportunities for growth. Monitor new product launches to fine-tune marketing and promotion approaches. Drill deep into performance at the store, day, or SKU level with just a few clicks.

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Customer Behavior Insights

Understand customer and segment preferences and affinities at the category and brand level.

Identify key opportunities for stretch and cross-sell. Understand how assortment and promotion decisions affect not just product sales, but overall customer behavior

Segmentation Studio 

Analyze customer behavior and create segments for targeting based on thousands of statistical attributes across stores, categories and brands.

Our Segmentation Studio gives you a dynamic view of the data that lets you explore answers to business questions on the fly. Sift through hundreds of customer attributes through a highly visual interface. Quickly create target lists for marketing campaigns or customer segments for ongoing tracking.

ciValue technology enables us to bring the customer into every business decision - whether it's marketing, assortment planning, or supplier discussions

Ofer Lowy, VP Marketing & Commerce at Super-Pharm

Discover Why the World’s Top Retailers and Brands
Choose ciValue.

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Omnichannel personalization
Omnichannel Personalization

Two Simple KPIs to Help Crack Your Personalization Campaign ROI Results

Many retailers and suppliers have introduced personalization programs, to elevate customer experience and increase customer lifetime value. Personalization comes at a cost, and when done …

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Churn Analysis

Your Customers Aren’t Butter. Don’t Let Them Churn.

It’s any retailer’s most obvious goal: acquire customers and retain them. But as routines got twisted and switched with Covid-19, so did purchasing behavior and …

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